Culture | Going down to the woods

How “The Blair Witch Project” changed horror films

Released 25 years ago, it was a masterclass in doing more with less

HEATHER DONAHUE in 'The Blair Witch Project'
Witch way did it go?Photograph: Eyevine

IF YOU WANT to scare people, it helps if they believe the tale is real. Mary Shelley opened her novel “Frankenstein” (1818) with a series of letters. Bram Stoker put diary entries and newspaper clippings into “Dracula” (1897) to increase its authenticity. But it was “The Blair Witch Project”, released 25 years ago in July 1999, which most convincingly muddled fact and fiction. In the process, it became one of the most important horror films of all time.

This article appeared in the Culture section of the print edition under the headline “Scares on a budget”

Can she win?

From the July 27th 2024 edition

Discover stories from this section and more in the list of contents

Explore the edition

More from Culture

History podcasts are booming

Why listening to stories about the past are a present pastime

“Deadpool & Wolverine” is revolting, but popular

The film has had the highest-grossing opening of an R-rated film


Slow down: longer races offer fans more than sprints do

Middle- and long-distance races have a drama that short ones cannot match


We enjoyed reading these books on holiday. You might, too

A selection of titles chosen by The Economist’s journalists

A moving memoir probes the contradictions of modern China

Edward Wong narrates his father’s journey from servant of the party to escapee

Few writers have seen America more clearly than James Baldwin

A century after his birth, Baldwin remains one of the country’s most important authors