Has Taylor Swift peaked?
The musician is at the height of her commercial, but not her creative, power
TAYLOR SWIFT has a strong claim to being the most popular entertainer of the 21st century—and perhaps of all time. Five of the ten most popular albums in America in 2023 were hers, according to Luminate, an analytics firm. Ms Swift’s albums have now cumulatively racked up 384 weeks in the top ten of the Billboard chart, beating a record previously held by the Beatles. She is halfway through the most lucrative concert tour ever. A film version of it grossed over $260m at the box office last year.
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This article appeared in the Culture section of the print edition under the headline “Has Taylor Swift peaked?”
Culture April 27th 2024
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