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The World Ahead | Business in 2024

Generative AI will go mainstream in 2024

Data-savvy firms will benefit first

Employee of the year plaque holding the image of a man with a computer as a head
Image: Mariano Pascual

By Guy Scriven

When new technologies emerge they benefit different groups at different times. Generative artificial intelligence (AI) first helped software developers, who could use GitHub Copilot, a code-writing AI assistant, from 2021. The next year came other tools, such as ChatGPT and Dall-E 2, which let all manner of consumers instantly produce words and pictures.

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