The World Ahead | Business in 2024
Generative AI will go mainstream in 2024
Data-savvy firms will benefit first

By Guy Scriven
When new technologies emerge they benefit different groups at different times. Generative artificial intelligence (AI) first helped software developers, who could use GitHub Copilot, a code-writing AI assistant, from 2021. The next year came other tools, such as ChatGPT and Dall-E 2, which let all manner of consumers instantly produce words and pictures.